As part of OOH campaign, Allied Irish Banks (AIB) unveiled a customised billboard of a full width of 240 sheets located in Ranelagh, making it the largest custom build ever produced in the Irish market. The 240-Sheet special was an iteration of the AIB ‘Belief is Everywhere’ TVC and consisted of a 2D landscape with iconic structures and various houses standing out from the billboard. Around 1,000 LED lights were used along with more than 2 km of electrical cable and a series of cut-outs and windows spanned across the 90 sq.mt. canvass that was lit up in a sequence. The OOH special installed, was an inventive way to reinforce Backing Belief creative platform for AIB Homes and bring to life new campaign in such a creative and impactful way.