Pokemon Go completed one year and its creators; Niantic Labs celebrated its anniversary by going outdoors with billboard ads featuring real time data from the game app in Tokyo, London and New York. Created by Wieden+Kennedy the campaign consisted of some brilliant billboards that were activated as PokeStops allowing game players who engage with the ads to collect in-game items.
The billboards flashed messages like, “With over 16M Pokémon caught in New York, 17.5M in London and 32.2M in Tokyo just yesterday, we felt that the best way to celebrate these local communities would be to publish these stats and call out these awesome cities.”