The digital OOH Company Adtower Digital Media has collaborated with Musgrave-owned SuperValu to launch a national network of DOOH units in hundred stores around the country. The national digital network featured large fifty-five-inch full-motion HD screens, which were placed in strategic locations to enhance audience engagement as shoppers start their in-store path to purchase journey. The SuperValu Digitowers, which are powered by Broadsign CMS, showcased reactive dynamic and contextual campaigns, countdowns, day-part or weather-related activations to effectively attract and engage the audience.