This recent inventive campaign by Posterscope was done to introduce Adidas Predator with a sole objective of generating awareness about the launch of this flagship product. The campaign has been created by producing a specially designed 3D face of Paul Pogba to build impact. The innovation displayed 9ft long 3D face of Paul Pogba that protruded 4.5ft on a 20×10 billboard. This is the first time in India that a massive 3D face has been put on a unipole in the OOH space This in turn definitely prompted the expected interest and exposure for the brand launch.