Wrangler Gives Feel of its New Inficool Fabric Through this Innovative Campaign

This summer Wrangler has not only come up with an innovation in their fabric but also an equally innovative outdoor campaign to promote their new product. The new line of the brand’s fashion-cu

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TATA’s Innovative Outdoor Campaign

Tata’s new SUV HEXA was launched through an impressive outdoor campaign by Madison World’s Outdoor unit, Platinum Outdoor. The campaign was launched in 2 phases and was executed in over 22 ci

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CASHurDrive – Advertising On Cabs

When it comes to advertising, creativity has no boundaries or limits. From billboards to Cab branding commonly known as radio cab advertising, ads can be put up anywhere. Cab advertising in India has

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A Bus Stop in Assam Turned into a Library!

How appealing is the idea of just going through dozens of your favorite books without having to step into an actual library but a make shift one at a specially designed bus stand while waiting for y

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Vodafone Helps Delhi to Fight Pollution Via its New Campaign of ‘Air Purifying Bus Shelters’

Vodafone India, has taken a responsible initiative of enlightening common people on air purification. It came up with its one-of-a-kind campaign in the wake of Delhi Smog, by launching Air Purifyin

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